Account Based Selling Guide
Account based selling might be one of the hottest trends in B2B sales right now, but it's more than just a buzzword!
Simply put, it takes insights from marketing to make sales more effective by helping the sales rep to address the needs of a whole account, rather than just a single lead.
Similar to the concept of enterprise selling, account based selling is about working with all of the decision makers who need to sign off on a purchase in order to close the deal.
This guide will give you the essentials of account based sales and help you become a top performer.